Travel Reviews

For this fundraising effort to help support a lifesaving transfer program for animals in New Mexico I thought of homeless animals visiting for a short period of time and leaving reviews on their stay at Santa Fe Animal Shelter. I worked with a photographer and graphic artist to create the imagery and wrote each animal's review.

Don't "get" some of the reviews? With our main audience being in New Mexico, I wanted to maximize on local humor and knowledge. I utilized popular places, jobs, and personalities unique to northern NM.

From idea to completion I did the writing, direction of photography and design, lead a digital marketing campaign including eBlasts and social media, as well created a video highlighting the program we were fundraising for. Make sure to also watch Fuji & the Mountain Kittens, a story filmed and edited by yours truly, about a litter of kittens who benefitted from the Shelter's transfer program.